Importance of SERM(Search Engine Reputation Management)

If you discover negative comments and conversations being posted about you on the Internet, what would you do? These comments could be detrimental to your company’s reputation and you need to take some actions ASAP! Here’s where Search Engine Reputation Management (SERM) plays a very important role.

Avoid Legal Hassles

Are you really sure that you want to lock horns with the offensive websites and drag them through courts, litigations and suits? Do you have the energy to go through the protracted legal procedure, not to mention the finances to pay for it? Besides, resorting to legal channels will only bring in more unwanted attention and publicity. After all, everybody loves a good scandal, don’t they?

However, with SERM you don’t have to get into legal technicalities and details. Hand over the job to a professional and relax. You will engage your enemy and there will be no bloodshed either.

Automatic Brand Building

So, with SERM you not only avoid legal hassles and peacefully tackle the whole problem, you also get to build the brand image of your company. There is a positive buzz as far as public relations is concerned and you also get visibility on search engines. In addition to this, you get the opportunity to define or redefine what your brand stands for. As they say – there is nothing known as bad publicity! It’s simply publicity and it’s always good.

A reputation management company India helps in manage your reputation in search engines.  It regularly & continuously has an eyesight over your competitors  and prevent them to damage your image.

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Online Reputation Management

What’s the difference between Search Engine Reputation Management and Online Reputation Management? While Search Engine Reputation Management is all about dousing the fire after it has spread and doing damage control, Online Reputation Management is more about sniffing out a potential fire and taking steps to prevent it from ever happening.

What exactly is Online Reputation Management?

In very simple words, ORM is the combination of public relations, marketing and search engine optimization. It allows you to manage the reputation of the company proactively by achieving high ranking on search engines. ORM is a three-step process that involves a lot of tactical planning and strategy.

Three Steps of ORM

The three steps of ORM, which form the backbone of its strategy are:

~ Monitoring and tracking what is being posted about you online. This works as a warning system that can alert you of any adverse information that is being posted on the net.

~ Analyzing how the information on your company can affect your website. In addition to this, you also have to take stock of your online assets, meaning the sites under your control, which you can use to influence rankings on search engines.

~ Influencing these results by actively participating in as many online conversations as possible. If you do so by contributing to forums and blogs, you can swing the favorable impression of people your way.

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Search Engine Optimization for Reputation Management

Reputation management is especially crucial these days since there are so many forums on which negative feedback can be posted. SEO Firm India plays a very important role in mitigating the effects of these comments.

How Does SEO Help?

SEO strategies can help to push those damaging pages out of sight. With effective SEO techniques, you can send those offensive pages plummeting down the Search Engine Result Pages. If users can’t see it, they won’t know of it, right?

SEO typically starts off by researching the keywords that are most often used to look up information about you. This research also includes keywords that bring up undesirable comments on the net. Once you have this list, you should optimize your web pages with them so that they get a good ranking. This will boost your company’s site and push the unfavorable web pages out of sight.

Other SEO Techniques

Several other SEO techniques can be used to manage the reputation of your company. These include:

• Posting articles on other people’s blogs
• Creating profiles on social media sites.
• Starting your own blog and filling it with keyword rich, well written content.
• Writing and posting articles on online magazines (or e-zines) and websites
• Submitting relevant press releases, all targeting relevant keywords
• Hire a good SEO Company India

While negative comments are always distasteful, there is no use panicking and losing your head over it. What is done can be undone and that’s what you need to focus on!

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Search Engine Reputation Management (SERM)

If you have a business, you are going to have dissatisfied people who are bound to write comments on one of the avenues available to them. While you may dismiss these comments as being inconsequential, they have the potential of landing up in the top results of search engine result pages (SERPs) and attracting attention of the web users. What Search Engine Reputation Management does in this situation is damage control.

It’s Important to Be Vigilant

You must be wondering – “Internet is so vast! How do I possibly keep track of all that’s being written about my company?” Well, it’s difficult, but not impossible. Start by signing up for Google Alerts. Anytime a news source mentions your company’s name, or any other relevant keyword it will notify you. This way, you get to know of impending troubles and be in a position to respond quickly.

Follow an Aggressive Search Engine Optimization Strategy

By opting for a combination of SEO India tactics, you can promote a positive image for your company and you can optimize your website to get higher ranking on search engines. How will that help? Well, if you get a higher rank, and that damaging content is pushed out of the first few SERPs, how will users be able to locate it? All they see is the good and not the bad, and that’s the way you want it, right?

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