Online Reputation Management

What’s the difference between Search Engine Reputation Management and Online Reputation Management? While Search Engine Reputation Management is all about dousing the fire after it has spread and doing damage control, Online Reputation Management is more about sniffing out a potential fire and taking steps to prevent it from ever happening.

What exactly is Online Reputation Management?

In very simple words, ORM is the combination of public relations, marketing and search engine optimization. It allows you to manage the reputation of the company proactively by achieving high ranking on search engines. ORM is a three-step process that involves a lot of tactical planning and strategy.

Three Steps of ORM

The three steps of ORM, which form the backbone of its strategy are:

~ Monitoring and tracking what is being posted about you online. This works as a warning system that can alert you of any adverse information that is being posted on the net.

~ Analyzing how the information on your company can affect your website. In addition to this, you also have to take stock of your online assets, meaning the sites under your control, which you can use to influence rankings on search engines.

~ Influencing these results by actively participating in as many online conversations as possible. If you do so by contributing to forums and blogs, you can swing the favorable impression of people your way.

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Search Engine Reputation Management (SERM)

If you have a business, you are going to have dissatisfied people who are bound to write comments on one of the avenues available to them. While you may dismiss these comments as being inconsequential, they have the potential of landing up in the top results of search engine result pages (SERPs) and attracting attention of the web users. What Search Engine Reputation Management does in this situation is damage control.

It’s Important to Be Vigilant

You must be wondering – “Internet is so vast! How do I possibly keep track of all that’s being written about my company?” Well, it’s difficult, but not impossible. Start by signing up for Google Alerts. Anytime a news source mentions your company’s name, or any other relevant keyword it will notify you. This way, you get to know of impending troubles and be in a position to respond quickly.

Follow an Aggressive Search Engine Optimization Strategy

By opting for a combination of SEO India tactics, you can promote a positive image for your company and you can optimize your website to get higher ranking on search engines. How will that help? Well, if you get a higher rank, and that damaging content is pushed out of the first few SERPs, how will users be able to locate it? All they see is the good and not the bad, and that’s the way you want it, right?

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